Marketing specialists recognize that we can’t find success in the status quo. Interrupting your consumers while they’re being entertained is not the solution. Yet, we still we do it. So how do we build an engaged audience today? Do your traditional ads initiative still efficient and relevant ? Or you're investing in your brand's voice to be part of the Cultural zeitgeist through Branded entertainment?

Traditional advertising pushes brands to be always ON, when Branded entertainment allows you to be always interesting.

Global Study Reveals Consumers Are Four to Six Times more likely to Purchase, Protect And Champion Purpose-Driven Companies. While according to a Forbes study, 41% of the consumers are more likely to express an intent of purchase by watching original content compared to those watching traditional ads.

So what is #BrandedEntertainment?

Branded entertainment is the fusion between Marketing and Entertainment, filtering your overall strategy through storytelling to create cultural defining moment. It is a “non-traditional marketing that blends brand messages with entertainment to engage consumers, build a stronger audience, awareness while creating a positive brand association that drives sales.”

We’ve put together the ultimate Advertising VS Branded Entertainment case study, going through campaign details, strategy, benefits, cost and KPI’s in an entertaining 3 min video for you.

You'd like to find out more? Feel free to reach out to us.
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