Born out of a mission and passion to go beyond the ordinary. We dismantle rigid salon standards and disrupt the industry.

URBAN ALCHEMY was born in Europe by professional experts to give alchemists tools to freely create. We are the only professional brand that creates a truly personalized experience to our alchemists and their customers.

Every hair is different and has unique needs. Customization gives the alchemists the freedom of choice and the freedom to create–to accomplish the best possible salon result for their customers.

For the love of the craft, we go beyond the ordinary.

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