CRO Audits - Including how to conduct them, why you should be doing them regularly, and what they can provide in terms of value and insights.
Chapters:
00:00 Introduction
00:40 Defining the CRO Audit
01:46 Why Conduct a CRO Audit?
04:05 Reasons for CRO Audits
07:56 Conducting a CRO Audit - Quantitative Data Collection
09:58 Conversion Identification and Tracking
11:32 Audience Insights and User Behavior Flow
14:08 Devices and Browsers
16:09 Page Load Times and Heat Maps
18:07 User Recordings and Qualitative Data Collection
20:34 Heuristic Analysis for Usability
22:28 Content and Messaging Evaluation
25:06 Credibility and Trust Factors
27:14 User Testing and Competitor Analysis
29:38 Compiling Findings and Recommendations
