When thinking about getting into employer brand, it can feel like slipping into a bit of a swamp. There are so many (sometimes conflicting) terms and ideas and dogma around what an employer brand is. Take it from someone who's built a dozen of them: every employer brand has five key elements. Make sure you're not missing these, whether you're building it yourself or are hiring someone to help.

00:00 Intro
0:45 A Concept
2:02 A Promise
2:48 A Shared Language
4:13 A Localization Plan
5:05 An Activation Plan


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Make the talent you want, want to work for you!

Investing in your employer brand will increase the desire talented people have for you as an employer. They will respond to recruiters more often. They will reach out to you. They will accept offers more often. These are clear business outcomes.

Employer branding isn't something that only big companies can take advantage of. Companies with fewer than 1,000 employees see the biggest impact when they get serious about their brand. And the best part is, with a little guidance, your head of TA, your senior recruiters, your HRBPs can build a useful and effective employer brand with confidence.
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Brought to you by James Ellis, Employer Brand Nerd
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