Zombies, Sports and Cola: Implications For Weather and Climate Communication
Marshall Shepherd, Director, Program in Atmospheric Sciences, Department of Geography, University of Georgia
Weather and climate discussions are as common in hallways, social media, and civic clubs as they are in scientific conferences. Unfortunately, they are often “clouded” by myths, perceptions, and misinforma-tion. Let’s look at the challenges of communicating climate, and offer some pathways forward.
