Embarking on the journey of developing a new product? In this video, we introduce the New Product Development (NPD) process and focus on the concept design phase, where new, novel, and creative design ideas are explored.

**What You’ll Learn:**

1. **Introduction to NPD**: Get a brief overview of the New Product Development process and its key stages.
2. **Concept Design Phase**: Understand the importance of the concept design phase in NPD.
3. **Fostering Creativity**: Discover how this phase encourages the exploration of innovative and unique design ideas.
4. **Idea Generation**: Learn about techniques for generating creative concepts that meet customer needs and market demands.
5. **Evaluation and Refinement**: Explore how initial ideas are evaluated, refined, and developed into viable product concepts.
6. **Real-World Examples**: See examples of successful products that emerged from a strong concept design phase.

Whether you’re a designer, engineer, or product manager, this video provides valuable insights into the creative aspect of the product development process.

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