B2B competition strategy is like just every other aspect of strategy - there is no 'of course' approach to strategy for addressing your competition. Anyone who tells you that you always need a competition strategy in B2B is spending too much time looking behind them, and not looking at where they are going.
In sales and marketing, where we are going is to the buyer. Often, the best B2B competition strategy is to ignore the competition all together and just focus on the buyer. Except for that strange stage where you can't and you actually have to attack them.
We'll explore why, and help you set the right competition strategy for your business.
