This excerpt is a dialogue between Seth Godin and Eric Siu, who explores Godin’s philosophy on marketing and strategy in the context of his new book, This is Strategy. Godin emphasizes that marketing is about telling a true story that spreads and that strategy is a philosophy of becoming rather than a map. He highlights the importance of playing the infinite game by building a resilient brand with a focused message and by understanding the system you are operating within, a key component of the book. Godin further stresses the importance of empathy, which is not about being nice, but about understanding your audience and creating the conditions for them to engage with your work. The interview also delves into the importance of learning and storytelling, showcasing Godin's prolific nature and consistent work ethic. The conversation ultimately concludes with a discussion of hustle, which Godin asserts is not a productive long-term strategy, emphasizing instead the value of steadily producing results with a focus on impact.
