This is a series of spots for Merchants Union Consumer Finance Company Limited (MU Personal Loan) a product of one of China's leading banks, China Merchants Bank.
This campaign designed to convey the 3 selling points of the personal loan:
1) Compensation upon loan refusal
2) Compensation if the approved amount is less than the applied amount
3) Bonus reward for loan approval
Creative Agency: F5 Shanghai
Website: www.ffive.com.cn
FB: www.facebook.com/f5shanghai
Insta: @F5shanghai
Email: forfame@ffive.com.cn
