The "Deep Dish #CPG" series will focus on deeper #business musings and sets out to seek answers to possible future needed changes that will be caused by intersecting variables. This 52nd episode covers how consumer packaged goods brands can best utilize experts and social media influencers in their comprehensive #marketing strategy. While some might consider influencers "experts" they should be used very differently in most cases.


I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got some value from this content. Thank you from the bottom of my heart!

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

►EMAIL josh@jschallconsulting.com

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