MENA Effie Talks with Aamir Allibhoy, Chief Marketing Officer at Tim Hortons Middle East.
MENA Effie Talks is where we discover what’s inside the marketing leaders’ minds. In this episode, Aamir shares his perspective on judging at the 2024 MENA Effie Judging and offers invaluable insights into the marketing industry.
In this interview, Aamir answers:
1. What’s the wildest or most surprising campaign you’ve judged at the MENA Effies?
2. What’s one common mistake you see in campaigns that are not effective?
3. What advice would you give to young marketers entering the industry today?
—TIME CODES—
00:00 - Judge Intro
00:05 - First Question
00:56 - Second Question
01:40 - Third Question
02:18 - Partners
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