When starting your FBA business - or any business - your margins are super thin. One false move could cost you time and money or at worst, send your business crashing down before it even begins. So for new sellers, we’ve compiled this list of common mistakes to avoid when starting your FBA journey!

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Video Overview:
0:40 - Following the wrong resources
It’s extremely easy - maybe a little too easy - to find courses, gurus or services providers that give out or sell lists of the “best products to sell on Amazon.” If you see someone selling or giving out “hot product ideas” run away!

1:38 - Following trend markets
Just like you ran from gurus and best products list, do the same for trend markets. Chasing trends can be extremely risky. They’re only really profitable for those who are really, really early to the party.

3:05 - Not thoroughly researching restrictions/barriers for your desired market
There are quite a few categories on Amazon that have a required approval process to begin selling. For these categories, you may need to submit formal documentation and invoicing. You may also have to pay an upfront fee to be permitted to sell in the category. This can be disastrous for new sellers hoping to get into a category quickly and start selling

4:08 - Sourcing low quality products
Sourcing a low quality product can doom your Amazon FBA venture from the start. Reviews are extremely hard to generate on Amazon and a few negative reviews early on can sink your listing in a flash.

5:33 - Sourcing an expensive product (for that market)
Until you start getting into the process, it can be difficult to understand all the costs associated with starting an FBA business. Between shipping, sourcing, Amazon fees, PPC, promotions, listing creation and more, there’s a lot of costs to be aware of before you jump in.

6:55 - Selling a product you're passionate about
This one might surprise people. It might make sense to some to sell a product you’re knowledgeable or passionate about, but it can often do more harm than good. Sourcing a product you’re passionate about can cloud your judgement, lead to mistakes in marketing and sourcing and make it harder to bail out if a product just isn’t selling.

8:20 - Not inspecting a product
This goes hand in hand with the “sourcing a low quality product” mistake. It’s important to ensure the product that comes off the manufacturing line and to your customers is in good shape and quality.

9:05 - Sourcing a patented product
In some cases, sellers will have a product manufactured that’s actually under a patent. Most likely, manufacturers you’re buying from won’t know the product is patented and will try to sell to anyone and everyone.

9:35 - Not putting enough effort into building your listing
You’ve put a lot of effort into finding and sourcing your next great product. It would only make sense to put the same amount of effort into creating your listing, right?

10:58 - Violating Terms of Service
Engaging in review manipulation tactics is common on Amazon and many sellers get away with it initially, but Amazon has been seriously cracking down on review fraud and the impact can be extremely detrimental to your business.

11:35 - Not monitoring your listing or data
Your product listing is sort of like a living, breathing organism. There are ups and downs and changes from day to day. Far too many sellers throw their listing up and think they’re done. It’s important to continue monitoring your listing to collect data and see how it’s faring.

12:15 - Putting your product into the wrong category
When deciding on categories, it’s important to place your product in the proper category. Some sellers try to categorize their product in a lower competition market as a way to earn the Best Seller Badge. However, many searches filter to a specific subcategory, so incorrectly categorizing your product could filter you out of crucial search results.

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