John Schoolcraft is the brains behind Oatly’s brilliant creative. Alongside Chief Executive Officer and campaign co-star Toni Peterson, (someone he’s known personally for 19 years) he’s transformed Oatly from a rather ‘uninspiring’ oat drink company, into a fearless challenger taking on the relevance of milk and dairy in the modern world. Oatly is currently on track to sell as much oat drink per month in 2019 as the company did per year in 2012 (when Toni and John started), but, more importantly, Oatly has helped thrust once-obscure plant-based milk alternatives into the mainstream.

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