The 2020 New York Life Super Bowl Commercial That Proves All You Need Is Love
New York Life: “Love Takes Action”
New York Life throws it back to Ancient Greece in an ad that demonstrates just how much of a driving force love is in our lives. The 60-second spot, the insurance company’s first Super Bowl ad in 30 years, takes us through the meaning behind three different ancient Greek words for love — philía (friendship), storgē (familial) and éros (romantic) — before landing on agápe (love as an action) as the highest form of love.
But what exactly is agápe? It’s a sentiment that manifests differently for different people, but one that almost all viewers can likely relate to.
It’s an adult son giving his elderly father a bath, a group of kids shaving their heads in solidarity with a friend who has cancer, a parent rushing out the door to get the kids to school on time and all the other things we do for people we love that take “courage, sacrifice and strength.”
Description and Clip Credits to:
[ Ссылка ]
