Original short film series created for adidas by award winning studio IDEALOGUE. The adicolor film series celebrated color, customization and personal expression. Each director was given a blank canvas to create a short film based on their emotional and creative response to a given color - Red, Blue, Yellow, Green, Pink, Black or White. Directors showcased in the series include PSYOP, Neill Blomkamp, Roman Coppola, Charlie White, HAPPY, Tronic Studios and Saiman Chow. The series was released cryptically on the corresponding RGB color coded url's and generated over 34 Million views. The opening titles were created by James Spindler. Music Partner was Q Department. adicolor Films won the D&AD Yellow Pencil Excellence in Short Film and was a finalist for the Titanium Cannes Lions. The adicolor film series is now part of the Principles of Marketing Kotler Armstrong as a case study.
