In this short video, we answer a few key questions on Klaviyo's pricing plans:
Q1. How does Klaviyo's Email and SMS pricing plan work for SMBs?
A: Charges are based on the number of active profiles and the volume of monthly emails or SMS sent, with specific credits allocated for SMS based on geographic regions. This ensures scalability and adaptability for different business sizes.
Q2. How do you choose the right Klaviyo plan for your eCommerce brand?
A: Choosing the Right Plan: Essential for cost savings. Klaviyo automatically assigns plans based on active profiles but selecting a plan based on the engaged segment size can significantly reduce costs.
Q3. What is the pricing range for Klaviyo?
A: Klaviyo offers a wide range from a free plan for up to 250 subscribers (with watermarks) to paid plans starting at $20/month for 251-500 profiles, scaling up to plans for millions of profiles. The free plan includes a cap on email sends and basic customer support.
Q4: Can you use Klaviyo for free?
A: Email and SMS Capabilities: Free users face send limits and watermarks, but upgrading removes these limitations. Klaviyo's pricing is structured to accommodate growth, offering comprehensive analytics for email and a basic offering for SMS.
Q5: Klaviyo vs Mailchimp?
A: Klaviyo offers superior segmentation and analytics, justifying its higher price point over Mailchimp's initially cheaper but potentially misleading pricing structure due to hidden costs.
Value Proposition
Klaviyo is highly regarded for its segmentation capabilities and analytics, offering more depth than competitors. Despite a higher cost compared to Mailchimp, its transparency and functionality make it a worthwhile investment.
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