In Episode 9 of Unframed, Adem Ogunc hosts Mike Zung, the founder of Bloomist, to dive into the evolution of his sustainable home decor brand. Mike shares his journey from upcycled products to navigating the e-commerce landscape post-pandemic. They discuss how platforms like FAIR are driving retail growth, the role of sales reps in today's market, and the importance of authentic content creation. Get real insights on entrepreneurship, sustainability, and brand-building in this unfiltered conversation.
Key Takeaways:
The journey of Bloomist: From recycled fake flowers to rugs and home decor.
How sustainability drives product development.
E-commerce strategies for growth using FAIR.
The role of sales reps in today's market.
The importance of authentic branding and content creation.
Chapters:
00:00 – Introduction to Bloomist and Sustainable Home Decor
07:36 – The Journey of Bloomist and Business Acquisition
10:46 – Navigating Challenges in the Home Decor Market
11:39 – Exploring the FAIR Marketplace for Retail Growth
19:06 – The Role of Sales Reps in a Changing Landscape
24:04 – Strategies for Brand Awareness and Market Positioning
26:19 – Navigating the Complexities of the Rug Business
31:01 – Inventory Management Challenges and Solutions
34:18 – The Importance of Data in Marketing Planning
38:08 – Leveraging Social Media and Influencer Marketing
45:37 – Content Creation and Brand Representation
48:15 – Advice for Aspiring Entrepreneurs
SEO Tags: Sustainability, E-commerce, Business growth, FAIR marketplace, Sales reps, Inventory management, Home decor, Mike Zung, Bloomist, Post-pandemic challenges, Content creation, Authentic branding, Unframed podcast, Entrepreneurs, Creatives, Rug business, Social media marketing, Influencer marketing
