The beautiful world of CTAs

CTAs should be a natural follow up to what you wrote in your page, so if your header and subheader do a poor job at explaining your value prop, your CTA will automatically be weak.

First of all something that needs to be said and that is, not all CTAs are the same.

Use this formula:

A) What do you want me to do?
B) Is it worth my time?
C) How much is this gonna take (money? time? effort?) ?


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