Our mission is simple: to improve the lives of the world’s one billion adult smokers by providing the first true alternative to combustible cigarettes.
JUUL Labs’ cofounders, Adam Bowen and James Monsees, first began developing alternative technology to combusted cigarettes as graduate students together in the product design program at Stanford University. Smokers themselves, they first conceived of the idea for disrupting the worldwide cigarette industry during shared smoke breaks for their masters thesis project. As they continued to go outside for smoke breaks, they wondered why, in an age of incredible technological progress, there had yet to be a product that could offer an alternative to combustible cigarettes.
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