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Back to the Roots is founded in 2009 by young entrepreneurs Alejandro Velez and Nikhil Arora during their last semester at UC Berkeley. They product gourmet mushroom kits that grow in soil composed of 100% recycled coffee grounds.
In this interview, Co-Founder Nikhil Arora shares how their green business idea became a reality, from the early days of collecting used coffee grounds from local Berkeley coffee shops, to their partnerships with Peet’s Coffee and Whole Foods, to the $5 million business it is today.
He also talks about the evolution of their product design, and how their urgent ad in Craigslist turned their mountain sized heaps of coffee ground waste into a valuable sideline business in soil amendments.
As of 2011, the company has:
* Diverted and reused 1 million lbs of coffee grounds from the landfill
* Helped customers grow over 250,000 lbs of their own fresh mushrooms
* Sustained 10 school gardens through our nutritious soil amendment donations
* Created 21 urban, green-collar jobs in the West Oakland community
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Lorna Li
Internet Marketing for Changemakers
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