Don’t make this website writing mistake.
You don't need to sound like a fancy-pants academic to write a quality website.
In fact, writing conversationally is way better for your audience. Keep things simple and easy to understand.
As Einstein once said, "If you can't explain it simply, you don't understand it well enough."
So, put yourself in your visitors' shoes and write in a way that they can relate to.
This will help you seem more human and approachable, and make it easier for people to understand how you can help them.
Remember, less jargon, more connection!
