Strategic Management Journal article by Kari Jalonen, Henri Schildt, and Eero Vaara: [ Ссылка ]
This analysis helps to understand the role of strategic concepts, that is, specific words or phrases with established and at least partly shared meanings, in an organization's strategy process. The article shows how adopting the concept “self‐responsibility” helped managers in a city organization to make sense of environmental challenges and to promote change. The analysis highlights how such concepts involve ambiguity that can help managers to establish common ground, but can also hinder implementation of specific decisions and actions if it grows over time. The authors suggest that under environmental changes, development of new strategic concepts may be crucial in helping managers to collectively deal with environmental changes and to articulate a new strategic direction for the organization.
