Mondelez Marketing Strategy | MBA with Anvish

Mondelez International is a global food company headquartered in Chicago, Illinois, USA. It was created in 2012 when Kraft Foods split into two separate publicly traded companies, with Mondelez focusing on the snack food business. The company operates in more than 150 countries and is known for its diverse portfolio of well-known snack brands, including Cadbury, Oreo, Toblerone, Milka, and Ritz, among others.

Mondelez's product categories include chocolates, biscuits, gum and candy, powdered beverages, and cheese and grocery products. The company places a strong emphasis on consumer insights and innovation to continually develop new products and flavors that cater to changing consumer preferences.

With a commitment to sustainability, Mondelez actively engages in various initiatives to address environmental challenges, promote responsible sourcing, and support cocoa and farming communities. Their Cocoa Life program aims to improve cocoa farming practices and enhance the livelihoods of cocoa farmers.

Overall, Mondelez continues to be a prominent player in the global snack food industry, striving to provide delicious and enjoyable treats to consumers worldwide while embracing sustainability and innovation.

Contact :-
Email id :- mbawithanvish@gmail.com


#mondelez #brand #building

свернуть