Today I'm gonna dive right in and share my best fitness marketing tools for sharing your message and saving time. When when that's what we're all.
I'm going to literally give you a meta description of what I'm doing right now. I mean, literally right now. So as I record, many of you who've been listening to this streak to help you market your fitness business journey This extremely strange and different time that we're in in the middle of July actually we're in the second half already third quarter if you want to look at it this way.
My Podcast Streak
And I'm doing a streak of 30 days, it's not comfortable some days like the day I actually would like to be walking or working out right now because I'm in an all day virtual conference for two days and doing a lot of sitting but you I made a promise to and I made a promise to myself, so I'm not gonna lie to either one of us or let me off the hook. so busy is busy.
But you know what we want our clients to exercise don't wait even when they're busy. We want them to make use of that 10 or that 20 minutes and show them they can do it they do have time and they do have energy and even that little can get them result. So it is with you.
Best Fitness Marketing Tools in Action
You take 10 minutes every single day to market get better at marketing. Learn. skills of marketing, you will become a better marketer. So if you avoid it, you hate sales or you say that number one thing you need to do, stop saying that, that'll save you a little time.
Okay, here's what I'm doing. Literally as I do this, I am using a platform to record my podcast called Zen caster that's ZN ca St. r.com. You can record an audio, they suddenly recently have a beta video option rolling out. And I would suggest that if you're looking at starting a podcast, that you look at video, because video is something you can use everywhere.
Audio or Text
So not only can you pull out the audio, only somebody can take you for a walk and not have to be watching. Let's face it, it's head and shoulders. What are you going to do, right? But you can also place that interview on YouTube and You know, even though I have taken this podcast, and my other flipping 50 podcasts, also to YouTube automatically for years going on nine years for this podcast going on eight years for that one. It's a static image. It's the cover of my podcast because it's only audio.
And once I got people over the hump on the flipping 50 channel, and they all wondered, why wasn't the video working and realized it was because there is no video, you have to understand my women are between 45 and 65. And so they're not at all attuned to the fact that most podcasts were audio only when I started eight years ago. But also I have to be in tune to the fact that when it's on YouTube, they expect it to be video.
That is the reason I've actually removed in the last week in fact, I've removed my podcasts from automatically loading to YouTube.
What is Zencastr? You need somewhere to record your either solo, you doing it in monologue or your interview, having a dialogue with someone else. You need a platform where you can do that and know that the quality of your recording is good. Now I've done tele conferencing. I've coached using a conference line for 10 years, maybe more, actually.
Sometimes I will have someone who simply doesn't understand or who can't get on to Chrome browser, get their micro microphone all hooked up and get on Zen caster and it's just a little overwhelming. So what we do often instead is abandon ship and we use a teleconference and the quality of that recording is poor.
Conference Lines It's just not as good even if I take it to somebody and have them doctored up to a freelancer who does post production and works on the sound quality, you can't overcome what's the saying you can't make chicken salad out of chicken. You know what? Yeah, similar lace. So you want ideally a high quality recording first, because that can be slightly improved in post production, but here's why I love Zen caster. Listen, I'm not tech savvy.
Act Fast to Implement the Best Fitness Marketing Tools
I learned all these things the hard way and I fortunately for me, I am a quick start, which means I make a lot of mistakes because I jumped And I do it first. And I know I live by done is better than perfect. And a lot of times for entrepreneurs who are successful, that's absolutely the way they operate. So for me, it's it was more DNA and genetic it wasn't a conscious choice that I'm going to be this way because I want to be successful. It just is so lucky for me.
But, you know, what I found is Zen caster does all of the post production and the advantage of Zen caster is I send a guest, a link, if I'm interviewing somebody, and I've done two people, I've interviewed two people at the same time. And so there's three of us on and that will work to or I record even solo here as opposed to just...
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