In the past ten years, ESG (Environmental, Social, Governance) has become a key focus for the corporate world. Environmental protection, social justice, and ethical management are increasingly meaningful to consumers, particularly millennials and the Z Generation. This has led to a growing global trend towards advertising based on ESG issues, and as a result to regulators taking a closer interest in ESG-related claims, and to brand damage from allegations of “green washing”, gender or other stereotyping, cultural appropriation, and so forth.

This webinar focused on the trends within ESG advertising in Europe and the United States, exploring what ESG advertising is and is not; comparing and discussing similarities, differences, and challenges on both sides of the Atlantic; and considering upcoming legislation and trends.

Topics addressed:

What is ESG Advertising?
Is there a regulatory framework at EU level? What about the UK?
What is the legal landscape in the United States?
What are the do’s and don’ts that you need to keep in mind?
What are the latest trends? In B2B and B2C?
Looking ahead to 2022, what do we foresee from a legal perspective in respect to ESG advertising?


Speakers

Edward B. Chansky – Shareholder, Greenberg Traurig (Las Vegas)
Brinsley Dresden – Partner, Head of Advertising & Marketing Law, Lewis Silkin LLP (London)
Alan Sutin – Principal Shareholder, Greenberg Traurig (Miami) [Moderator]

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