The start of the 2017 holiday shopping season brought some relief for brick-and-mortar retailers and continued good cheer for e-commerce, according to Goldman Sachs Research head retail analyst Matt Fassler, who attributes the improved tone to a healthy economy, cooperative weather and a more rational approach to Black Friday promotions. While traditional retailers are coming off their best quarter of single-store sales growth since 2014, Fassler expects sales gains to moderate in the last month of the year as online continues to gain share.
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