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In this episode of The Jason Forrest Show, we break down the definitive guide to stop losing sales. Jason and Mary dive into the $10,000 mistake sales professionals make. From key buyer insights to crafting powerful selling messages, learn actionable steps to avoid common pitfalls and take your sales strategy to the next level.
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00:00 - Introduction
00:43 - The $10.000 Mistake
01:56 - Overcoming Ghosting Clients
02:43 - Categories of Buyers
07:17 - Overwhelmed Buyer Insights
10:33 - Torn Buyer Dynamics
15:25 - The 4th Step
21:30 - Role of Sales Professionals
23:17 - Sales Pressure
25:24 - Categories of Buyers Explained
28:35 - Mistakes Salespeople Make
33:11 - Importance of Categorizing Buyers
39:38 - Buyers' Intentions and Decisions
41:20 - Category One Selling Messages
44:53 - Crafting Effective Selling Messages
47:55 - Building Empathy in Sales
58:35 - Actionable Sales Takeaways
01:00:03 - Researching Buyer Categories
01:03:09 - Learning Sales as a Process
01:07:43 - Conclusion
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