(1 Jul 2002) 343435
Entertainment Americas: Jennifer Lopez perfume-Lo perfume
J. Lo launches her new fragrance.
01/07/2002
EF02/0558
2:34
APTN
Recent
English/Nat
1. B roll Jennifer Lopez in standing and chatting.
2. More B roll of Lopez chatting.
3. B roll of GLOW Fragrance.
4. B roll of GLOW Fragrance.
5. B roll of GLOW Fragrance.
6. B roll of Lopez at the party.
7. Cutaway of women at the party.
8. SOT: Jennifer Lopez - "I 'm very excited to have you here tonight as we unveil my new fragrance. I wanted to take just a couple of minutes to say a few words about what we created. As we developed this fragrance, I wanted women to wear it kind of effortlessly. You know, I wanted it to be fresh, I wanted it to be clean and of course, I wanted it to be sexy. I wanted this fragrance to embody the things that make women glow. Things like femininity and happiness and confidence and sensuality and I am very, very thrilled with the results. I think you guys are going to like it. Glow represents all the things in my life that make me happy. You know, scent can do that for you. Things that make me smile, things that make me feel warm and things that make me glow."
9. SOT: Bernd Beetz (C.E.O. Coty Inc.) - "So, the fragrance development is a very complex development. There's a lot of force going back and forth. And she was always available, for each of the crossroads, for each development stage, she was there. Accessible, available and that gave us the chance, really, to get her into the project, to make her really reflect, in the project, what she wanted to do."
10. B roll of Jennifer Lopez.
11. B roll of a bartender pouring champagne.
12. B roll of fireworks.
JENNIFER LOPEZ LAUNCHES FRAGRANCE
Singer, actress, dancer and fashion designer Jennifer Lopez hopes to have yet another hit this summer - with the launch of her first fragrance Glow by JLO in New York.
To celebrate the launch, the pop queen and perfume-makers Lancaster Group were joined by 200 guests for a lavish dinner and private party in a private apartment on the 90th Floor of Manhattan's Trump World Tower.
The event went off with a bang, as a massive fireworks display lit up the Manhattan sky with the words Glow by JLO.
The launch marks the star's first foray into the fragrance market. This first product - fragrance, bottle and packaging - has been developed with creative input from Jennifer herself and she will feature in the advertising.
The line is set for launch in autumn 2002 and will be sold all over the world.
It follows the recent successful launch of the singer's clothes range, "The JLO Line".
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