(15 Jun 2015) TIGER OF SWEDEN CONCLUDES LCM
On Monday's (15 JUNE 2015) fourth and final day of London Collections: Men, Swedish fashion house Tiger of Sweden brought the season to an end with its 2016 Spring/Summer menswear collection.
Delivering a razor sharp yet relaxed collection for the modern man, designer Ronnie Junior McDonald showcased bold striped suits, dinner jackets with ties and denim pieces paired with wide brimmed panama hats, t-shirts and loafers.
The color palette was mostly off-white shades but included dusty blue and Tiger's traditional blacks and greys. The mood was of lightness, escapism and self-reflection and encapsulated the streetwear focus while staying true to the Tiger of Sweden DNA.
Founded in 1903, Tiger of Sweden has been famed for it's effortless execution in tailoring transforming the traditional workday suit into something edgy, exciting and comfortable.
London Collections: Men four-day-showcase began Friday.
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