In this video, I break down why identifying your target market is absolutely essential for creating a successful clothing line. Without a clear target audience, your fashion design might fail to connect with anyone. I’ll share tips on how to define your ideal customer, or “avatar,” and explain why trying to design for everyone often means designing for no one. Whether your focus is on a niche market or a broader audience, having a clear picture of who you’re designing for will help strengthen your brand concept and ensure your fashion branding resonates with the right people.

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