‘The Value of Travel for the US Market’, Rick Steves, Rick Steves’ Europe

This case study focuses on why Americans should travel, now more than ever. Expanding from philosophical principles to practical applications for the industry, by exploring his ‘Tips for Travelling’, Rick Steves will then reflect on how to provide products and services to best match these expectations.

Learning outcomes: Learning how to tap into the motivations of the US traveller and how to best serve their wishes and expectations.

BIO: Rick Steves, Rick Steves’ Europe
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