Discover the secrets of influencer marketing in B2B vs B2C with Anton Shulke, Head of Influencer Marketing at Duda. Learn how to leverage expert influencers, build authentic relationships, and measure ROI in this insightful interview.
Uncover the evolution of influencer marketing from expert-driven to creator-focused strategies. Explore the power of live streaming for engagement and the importance of understanding your true target audience. Get practical tips on starting influencer campaigns, avoiding common pitfalls, and balancing paid vs. organic collaborations.
Anton shares his journey from English teacher to influencer marketing veteran, offering unique perspectives on remote work, global relocation, and running an animal charity. Gain valuable insights on core web vitals, scaling agency operations, and the future of digital marketing.
Want to dive deeper into influencer marketing strategies? Visit SEOcharity.com to learn more about Anton's work and support a great cause. Don't miss this opportunity to transform your marketing approach and build lasting industry relationships.
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CHAPTERS:
00:00 - Intro
00:42 - Anton’s Journey and Background
04:48 - Anton’s Role at Duda vs SEMrush
09:15 - Evolution of Influencer Marketing
14:03 - Misunderstandings in Influencer Collaborations
16:43 - Measuring ROI in Influencer Marketing
22:27 - Importance of Live Streaming in Marketing
24:07 - Tips for Agencies Starting with Influencer Marketing
28:39 - Personal Challenges and Professional Balance
31:34 - Supporting Animal Charities in Ukraine
38:17 - Importance of Core Web Vitals
40:25 - Scaling Operations for Agencies
44:04 - Recommended Tools for Agency Efficiency
45:11 - Rapid Fire Round
47:14 - Future Plans and Projects
48:50 - Finding Anton Online
