You need to take a stand and let your opinions be known to take your rightful place as a leader in your industry. That way your prospective clients know what you’re passionate about, what you’re great at and most importantly, when they should come to you and not your competition. You can’t be loved by everyone, so stop trying.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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MY WEBSITE:
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JOIN THE BRAND•MUSE NEWSLETTER:
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FREE MINI-EBOOK DOWNLOAD:
“9 Design Elements Your Brand Absolutely, Positively Needs”
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FOLLOW ME ON TWITTER:
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SUBSCRIBE TO MY YOUTUBE CHANNEL:
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LIKE ME ON FACEBOOK:
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GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS:
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
"Imagine: How Creativity Works", Jonah Lehrer [ Ссылка ]
“Free Agent Nation” by Daniel Pink [ Ссылка ]
“Orbiting the Giant Hairball” by Gordon MacKenzie [ Ссылка ]
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll [ Ссылка ]
“Change By Design”, by Tim Brown [ Ссылка ]
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker [ Ссылка ]
“The Art of Innovation” by Tom Kelley [ Ссылка ]
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson [ Ссылка ]
“Art + Design” by Rex Ray [ Ссылка ]
“Crush It” by Gary Vayerchuk [ Ссылка ]
“Expert Secrets” by Russel Brunson [ Ссылка ]
“See You at the Top” by Zig Ziglar [ Ссылка ]
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi [ Ссылка ]
MY EQUIPMENT + TOOLS:
Canon EOS 80D DLSR Camera: [ Ссылка ]
Canon EOS 80D 18-55mm kit lens: [ Ссылка ]
Canon EOS 80D Yongnuo 35mm lens: [ Ссылка ]
RODE NT2000 Condenser Mic: [ Ссылка ]
ART Tube MP: Tube Mic PreAmp: [ Ссылка ]
Mackie HR824 Studio Monitors: [ Ссылка ]
Sony MDR 7506 Headphones: [ Ссылка ]
Screenflow: video editing software: [ Ссылка ]
Neewer 2 Packs Dimmable Bi-color 480 LED Video Light [ Ссылка ]
Logitech HD Pro Webcam C920: [ Ссылка ]
Rode smartLav+ Lavalier Microphone: [ Ссылка ]
OWC ThunderBay 4 0GB 4-Bay HD Enclosure: [ Ссылка ]
Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): [ Ссылка ]
HP 27er 27-in IPS LED Backlit Monitor [ Ссылка ]
Anker 2.4G Wireless Vertical Ergonomic Optical Mouse [ Ссылка ]
TubeBuddy: [ Ссылка ]
Adobe Creative Suite (2017 CC)
Native Instruments Komplete Audio 6: USB Audio Interface
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