Sandwell District was established as a record label in 2002 by Regis (Karl O'Connor) and Female (Peter Sutton) as an extension of their Downwards Records label,[4] which had been instrumental in shaping techno's Birmingham sound in the early 1990s.[5] The label was revived in 2004 and from 2005 increasingly incorporated the artistic input of the New York City-based Function (David Sumner) and the Los Angeles-based Silent Servant (Juan Mendez).[4] Initially releasing records under their own identities, as the label's success grew, it came to be seen increasingly as a collective entity, releasing tracks and albums anonymously partly in revolt against the increasingly celebrity-oriented DJ culture of the time, culminating in its 2010 collective album Feed Forward.
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