As the Leading Travel Trade Show, ITB Berlin is the foremost business platform for global touristic offers. Besides that, it is as well a big stage for international artists to perform and to represent the culture of their countries.
The ten ASEAN national tourism organisations have jointly developed a tourism programme under the campaign theme “Visit ASEAN@50: Golden Celebration” with the objectives of commemorating the 50th anniversary of ASEAN and embracing ASEAN as a single and united tourism destination.
The official pre-launch of the Visit ASEAN@50: Golden Celebration campaign was presided over by ASEAN Tourism Ministers and Leaders at ITB Berlin in March 2016, including ASEAN cultural performances to ITB Berlin’s public audiences.
