As attention spans shrink and the representation of factual information is under scrutiny by the public, news organizations need clear, engaging storytelling that reaches readers where they are. In this talk, Emily Rueb, a reporter for The New York Times, shares insights gained in bursting boundaries of traditional storytelling for The New York Times’s Metro desk. Weaving video, audio, illustrations and text across multiple platforms, she chronicled aspects of New York’s complex but rarely seen infrastructure, like the power grid and the water system, and also its overlooked neighbors, like red-tailed hawks. Her talk also looks at what’s next for an organization that cherished its customs but has come to realize that its most important legacy values cannot survive without steady, rapid integration of new techniques.

Ms. Rueb writes and produces New York 101, a multimedia column explaining infrastructure. At the Times, she pioneered new approaches to storytelling for the breaking news blog, City Room, where she covered Hurricane Sandy and major elections, and created a niche writing about avian life. She also edited Metropolitan Diary. Her New York 101 series examined the power grid, road construction, organics recycling and the water system. Winner of an Emmy and a Knight-Batten Award for Innovation in Journalism, Rueb also has contributed to The Financial Times, BBC Scotland, Time Out Paris and Cleveland Magazine.

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