How can we present our work more effectively? Why should we think critically about categories? And how does a lack of diversity lead to poor design decisions?
Donna Spencer sheds light on those questions (and many more) in this fun yet serious dive into UX, IA and design culture.
#UX #UXDesign #InformationArchitecture #IA #UXR #UXResearch #UserResearch #DesignLeadership #TechDiversity #WomenInTech
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Who is Donna Spencer?
Donna is an author, mentor, international speaker and independent consultant, with over 20 years of experience in UX design, information architecture and user research.
A generous contributor to the field, Donna has written three books - Presenting Design Work, Card Sorting, and A Practical Guide to Information Architecture. She is also the Founder of UX Australia and ran the event for 9 years. It continues to this day.
Donna has been described as “the Joker - the card that can slot in for any other card in the deck, and is therefore incredibly valuable.” She’s in her element, solving complex problems.
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Find Donna here:
Twitter: [ Ссылка ]
LinkedIn: [ Ссылка ]
Website: [ Ссылка ]
Articles: [ Ссылка ]
Books: [ Ссылка ]
Get yourself a copy of “Presenting Design Work” today:
🛒 [ Ссылка ] 🛒
Donna’s other books:
📖 A Practical Guide to Information Architecture
[ Ссылка ]
📖 Card Sorting: Designing Usable Categories
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📖 How to Write Great Copy for the Web
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00:00 Start
00:20 Donna’s introduction
02:15 Confirming Donna can understand my NZ accent
03:15 How Donna relates Dungeons & Dragons to UX & IA
05:21 Going from a degree in economics to a career in UX
08:23 Why Donna is an independent consultant and not in-house
09:33 A bit about Donna’s new book “Presenting Design Work”
11:11 Who’s job is it to make sure that design is understood?
12:02 What UXers can do to communicate their work more effectively
14:36 What should the opening moment of a presentation look like?
15:46 How to keep feedback from others focused
17:00 The biggest thing you should avoid doing when presenting work
18:49 What gives people the confidence to ‘buy into’ your work?
20:44 What does good feedback on your work look like?
22:51 Some things to understand within your org. to be more effective
23:58 What is the difference between Design Thinking and Design Theatre?
27:47 How is delivering a presentations and running a workshop differ
28:49 The impact of classical category theory on how we see the world
30:52 What is modern category theory?
31:35 How category theory impacts the work we do in UX
32:54 Why some birds are ‘birdier’ than other birds (poor Chickens)
35:21 Why do we need to categorise things?
37:41 How can categories and models lead to bias and exclusion?
42:35 What can we do to design IA that is more fair to more people?
44:40 How categories can lead to unintended consequences
45:35 Gender and race bias inside machine systems
47:36 How a lack of diversity at senior levels leads leads poor outcomes
49:44 Does our need to tightly define ourselves work for our against us?
52:44 How does our lack of alignment on ‘what is design’ affect value creation?
56:08 When is it okay to use jargon and when is it not okay?
59:10 Why does Donna do what she does?
01:00:00 What does Donna feel isn’t being said but needs to be?
01:04:09 Game: What comes to mind when I say...?
01:05:21 What is Donna’s greatest hope for UX in the next 20 years?
01:06:50 Closing out the show - Thanks, Donna!
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Books mentioned:
📖 Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy by Cathy O’Neil:
[ Ссылка ]
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Hosted by Brendan Jarvis:
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