During the Covid-19 pandemic, we have seen a change in consumers' shopping behaviours with a particular increase in online purchases. For retailers, it therefore resulted in a growth of online sales opportunities. If having a structured and optimised lead generation strategy was already important, it now becomes paramount to raise brand awareness, secure market shares and of course boost online sales. In this presentation, you'll first get a specific focus on Google's Shopping Ads and learn some tips on how to optimise your performances on these key ad placements. You will also discover the other performing e-commerce acquisition channels to consider in order to grab the still rising online sales opportunities available and gain advantage over the competition. The presentation containing these precious insights will be delivered Maria Daradoumi, Sales Director of Kelkoo Group, the leading European e-commerce lead acquisition specialist.

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