Today we invited Natalie Marcotullio, the Head of Growth Operations at Navattic, a solution for product-led companies, to create active product demos. If you’re planning to dive into PLG and want to have an easy way to start, you can learn a thing or two from this episode.
🔖 Video Chapters
0:00 - Intro
1:21 - What is an interactive product demo?
3:20 - If product-led companies already have free trials, why not opt for the free trial instead of the product demo?
6:39 - If you’re someone who wants to move to PLG but you want to test it first, product demos are a great way to start
8:38 - Why did they opt to use the Google Analytics demo for Navattic?16:38 - Natalie shares the stats and conversion rates for Navattic’s interactive product demo
18:21 - Experiment with more products on your website to increase the visibility of your products
22:27 - Do they ask for emails upfront, before or after the product demo?
24:47 - What experiments are they ready to try out next?
------------------------------------------------------------------------------
🛠 Resources:
If you're looking to level up your user onboarding, subscribe to the Appcues newsletter. Ramli John shares how elite teams build their product experiences. Get exclusive user onboarding templates, frameworks, and more before everyone else: [ Ссылка ]
About Behind The Experience
Get an inside look at the people behind the experiences of the top product-led companies such as Wistia, Canva, and Miro. Each week, we'll feature inspiring UX examples, proven frameworks, and hard-earned lessons from in-depth conversations with product, design, customer success, and marketing experts. The end goal is to help you build user onboarding and product experiences that turn more of your new users into lifelong customers.
------------------------------------------------------------------------------
Stay connected:
YouTube ► [ Ссылка ]
LinkedIn ► [ Ссылка ]
Twitter ► [ Ссылка ]
Appcues ► [ Ссылка ]
