Everyone wants to make a B2B podcast, but is it a good use of marketing resources? If it is, why has so little research been done to explore this? In this clip, I discuss a recent study exploring if a B2B podcast is something that a marketing team at a SaaS or high-tech company should explore.
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About the report
New Paradigms in B2B Marketing, Third Quarter Edition: New tools powered by generative AI are creating new paradigms that will forever change how businesses function and operate. This report explores the key innovations and trends shaping B2B marketing in 2024.
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