This session was originally presented at MarketingProfs B2B Spring Forum on April 7th, 2022. Katie Martell moderates a conversation between JoAnn Becker and Kelsey Bronski on accessible marketing.
No digital marketer means to exclude members of our target audience! While inclusivity is top-of-mind for many B2B brands, we often overlook users with mobility, visual, auditory, cognitive and other disabilities (1 in 4 US adults.)
This not only excludes potential customers, it is a legal and financial risk for your brands.
Join this session to learn how to make your digital marketing accessible to all. You’ll hear from a marketer who has been blind since birth (JoAnn Becker from Perkins Access) and experts who have helped organizations of all kinds make digital experiences more accessible to all.
