“This sh*t goes hard right?” Joji stepped into NYC’s Good Records with one goal, select three records at random and create a beat on the spot, adding his name to the long list of producers to have taken the #RhythmRoulette challenge. Equipped with The Moody Blues’ ‘Seventh Sojourn’ and two other albums from deep in the crates, the 88Rising artist and producer got real weird using Jimmy Castor Bunch’s “The Last Olé” to create a trumpet driven beat that is certainly one-of-a-kind. Peep the video above and let us know how how he did.

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What started as a humble graffiti ‘zine in 1996 would soon grow to be one of the most trusted outlets for youth-spawned urban culture. Today, Mass Appeal is a media collective led by authentic voices and inspired minds. We are a platform for radical creatives who are transforming culture.

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