In 2017, Safaricom signed the GSMA Connected Women commitment to increase the proportion of women in their mobile money and mobile internet customer base. In June 2018, Safaricom, in partnership with Google, introduced Neon Kicka 4, the first Android (Go edition) device in Kenya and the most affordable smartphone to ever be sold in the market. In this video, hear from Phylis Wanjera, a Neon Kicka customer, who explains how access to a smartphone is improving the day to day activities of running her business.

For more information about the GSMA Connected Women Commitment Initiative, please visit: www.gsma.com/mobilefordevelopment/connected-women/the-commitment/

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