In this latest rant, Bonin sets the record straight on digital transformation and what it takes to get complete buy-in at the highest organizational levels.

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Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of CNBC’s Cleveland Hustles, and the author of TXT ME (646) 759-1837.

Bonin is seen as one of the top mobile marketers in the world. Having served as the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), Bough created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and takes precedence in fostering partnerships with various businesses and startups. Before working at Mondelēz International, Bough led digital marketing globally for PepsiCo.

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