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Related video lessons:
√ Analysing Visual Texts - Part 1/5 What are Visual Texts? [ Ссылка ]
√ Analysing Visual Texts - Part 2/5 How to Analyse Visual Texts [ Ссылка ]
√ Analysing Visual Texts - Part 3/5 Directional Terms [ Ссылка ]
√ Analysing Visual Texts - Part 5/5 Techniques [ Ссылка ]
Juxtaposition: deliberately putting two objects together to make an association or relationship – often to show why they’re similar.
Contrast: to put two very different things together – to show why they’re different.
(NOTE: some people use contrast and juxtaposition interchangeably. It’s wrong but be prepared for it anyway.)
Focus: the place on the page your eye is drawn to when you first look at the picture. The focus is often close to the centre of the frame.
Frame: what’s at the edge of the picture? Why was it included, or why wasn’t it left out? Usually helps to create a rectangular “cropped” feel to the image.
Vector: You may talk about the creation of a vector, or a vector line. This is when lines on the page create a direction for your eye to travel so you look at symbols or graphics in a specific order. This is something that you follow often without even realising the page is directing you.
This idea is very similar to “where the eye is led” or a “directional line” so you could probably use them interchangeably. The advantage of talking about a vector is that it is a technical term as well as a directional one, so it is more useful.
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