Each year SIMA, the Paris International Agribusiness Show, brings together thousands of companies and businesses from across the globe. At SIMA 2019, Francesco Quaranta, vice president of sales and marketing for Massey Ferguson Europe and Middle East, reports on the success of the annual event. More than 4,700 customers registered at the Massey Ferguson stand to book an MF eXperience tour. This new way of presenting Massey Ferguson allows anyone to take a comprehensive tour of the Massey Ferguson tractors and implements via virtual reality. Participants also signed up for local, in-field trials.
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