Growth on Instagram starts by generating awareness—getting eyeballs on your content.

But once people know you exist, it’s time to get them to take a little action, and one of the lowest-barrier-to-entry actions we can ask of someone is for them to follow us on Instagram.

And fortunately for us, this is easily accomplished with ads.

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Timestamps:

0:00 - Intro
0:41 - Awareness results
2:30 - Setting up the campaign
3:15 - Creating the ad set
4:21 - A note on targeting
5:11 - Detailed targeting
6:46 - Ad placements
7:23 - The ads
8:01 - What to expect
9:05 - Outro

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