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👇ABOUT THIS VIDEO
Many marketers underestimate just how savvy Facebook's algorithm has become and consequently, many make simple mistakes which go against them. They misuse Facebook, resulting in loss of visibility and reach of their content.
If you plan to use FB as part of your lead generation strategy, understanding the algorithm and how to use it to your advantage is highly important.
✅ Facebook Priority #1: Connectivity, Engagement, Value
✅ The FB Engagement Scoring System
✅ No cheap tricks: play by the algorithms rules, you’ll be rewarded
✅ Top ranking signals 2020:
👉 who users interact with (target audience)
👉 the type of media used in a post (video, text, links)
👉 how popular the post is
✅ Frequent sharing of your own content
✅ Frequent, LEGITIMATE engagement with the content of others.
This is a short video tutorial highlighting a number of important things which every FB marketer should be aware.
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