In this episode, our team discusses user experience and conversion rate optimization. Plus, they offer key insights into the critical components of the UX process for eCommerce development. Read the full article: [ Ссылка ]
(01:39) Team Introductions
Clara Shen - Head of UX & Design
Danuta Sęczkowska - UX Designer
Jared Shields - Solution Specialist & Project Manager
Tim Bucciarelli - Senior Manager, Digital Operations: [ Ссылка ]
(03:43) What is User Experience (UX)
User Experience (UX) is a really broad term and basically covers any interaction that someone has with a product or service. So that service or product could be a website or an app. Or a physical object, a computer, a storefront, or a building. So, the term itself is really - any way that a person interacts or experiences your product.
(05:01) The User Experience of Physical Objects
(05:51) The User Experience of Star Trek and The Door
(6:43) Conversion rate optimization (CRO) is a goal of many eCommerce businesses - user experience influences conversion rate to a great extent. Conversion rate is the number of conversions you have divided by the number of people who came to the site. Conversions can take many different forms. For most eCommerce businesses, the conversion is a purchase on the site.
(16:18) Good UX Is Really Invisible. I think that good UX is really invisible because people can easily spot some really bad UX design, like process, errors, or process at checkout. But when user experience is really good, it should be invisible.
(21:26) A/B Testing & UX Audits: In our process, we usually start with data analysis and an expert audit [ Ссылка ]. But of course, user testing can provide very good insights. For us, it's also really important to talk with our client, the employees and get some feedback from customers.
Check out our eCommerce Tech Series playlist [ Ссылка ] to watch additional episodes. We release new content every week, so please subscribe to our channel and make sure to hit the notification bell. #UX, #userexperience #CRO #conversionrateoptimization #UI
In this episode, we discuss the following topics: UX, UI, CRO, user experience, eCommerce, eCommerce development, website development, eCommerce platforms, and eCommerce solutions.
Are you ready to optimize your Magento 2 eCommerce platform's speed, conversions, and stability? Schedule your free consultation today at [ Ссылка ]
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eCommerce Resources:
Magento Development: [ Ссылка ]
Magento Optimization: [ Ссылка ]
Magento 2 Migration: [ Ссылка ]
Magento 2 Speed Optimization: [ Ссылка ]
BigCommerce Development: [ Ссылка ]
HubSpot CRM Services [ Ссылка ]
eCommerce Digital Marketing: [ Ссылка ]
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eCommerce Blog: Top Posts
eCommerce Tech Series - UX & CRO: [ Ссылка ]
eCommerce Tech Series - Choosing a Platform: [ Ссылка ]
Magento Optimization Strategies: [ Ссылка ]
6 Reasons Magento is the Better Choice for eCommerce: [ Ссылка ]
Data-Driven Marketing for eCommerce Stores: [ Ссылка ]
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About IronPlane
IronPlane is a full-service eCommerce agency specializing in platform design, development, and digital marketing. Our team of certified Adobe Commerce (Magento) and BigCommerce developers designs and builds eCommerce solutions. We have the expertise and resources to manage eCommerce migrations, upgrades, new site builds, custom integrations, managed hosting, and ongoing support. [ Ссылка ] #magentodevelopment #bigcommercdevelopment #magento #bigcommerce #ecommerce #ecommerceplatform #website
In addition to web development, we are a full-service eCommerce marketing agency and create innovative campaigns tailored to your business goals. From digital advertising to SEO/SEM to social media marketing, our experienced ad experts use the latest technologies to optimize campaign performance and deliver a high return on ad spend (ROAS). [ Ссылка ] #digitalmarketing #marketing #socialmedia
