This lamp is pretty much a standard LED GU10 lamp fitted with UV chips. It uses a more complex heatsink than most traditional LED GU10 lamps, but still uses the common approach of a front cover holding three lens/reflectors in place that then pin the three LEDs and their aluminium cored PCB onto the heatsink.
The back of the housing unscrews to reveal a standard power supply based on a BP9N00 chip on a very common style of 3W lamp driver PCB. Despite being safely shielded inside a plastic housing the module is wrapped several times in a Kapton style tape. I'm not quite sure why they did that unless it's an attempt at containing explosive failure.
The lamp itself has three near UV chips that give out a deep purple glow that makes fluorescent objects shine brightly.
